Bright
SOCIAL | ONSITE
How it came to life
Netflix's biggest movie yet needed all the Will Smiths it could get. Will Smith’s star power would undoubtedly draw fans into Bright, but since he’s a pretty busy guy, Will was going to need some help. So we thought, what’s better than one Will?
Calling all Wills
We flew the Wills in from all across the country to film our “Will Smith Boot Camp,” featuring a tough-love drill sergeant who made sure they were in tip-top shape to promote Bright. The video released across Netflix’s social channels and drove further buzz around the launch of Bright - the very first Netflix Original film.
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ECD - Jonathan Santoro
Sr. Art Director - Claire Fraze
Copy - Brian O’ Neill